About Us
About Basking
Basking is a workplace intelligence platform built for organizations that want to actively manage, optimize, and future‑proof their real estate portfolios. We help workplace leaders turn complex occupancy, utilization, and lease data into clear, actionable insights—so decisions are driven by evidence, not assumptions.
What started as advanced occupancy analytics has evolved into a comprehensive platform spanning workplace operations, portfolio strategy, and lease management. Today, Basking supports enterprises across regions, asset types, and organizational models, providing a single source of truth for how space is used, how leases perform, and where value can be unlocked.
Our Platform
Basking is modular by design, allowing customers to adopt exactly what they need while benefiting from a unified data foundation.
Occupancy & Utilization Analytics
Our core analytics engine transforms raw data from WiFi, sensors, access control, and workplace systems into high‑resolution insights. From real‑time heatmaps to long‑term trends, Basking reveals how spaces are actually used—by day, time, behavior, and flow—across desks, meeting rooms, floors, and buildings.
LeaseOps & DocsAI
LeaseOps extends Basking beyond space usage into lease data management and optimization. It centralizes lease terms, financials, notice dates, abatements, options, and approvals, connecting lease obligations directly to how space is used. This enables informed decisions on renewals, exits, consolidations, and negotiations.
Workplace Insights & AI Recommendations
Basking’s AI continuously analyzes patterns across occupancy, behavior, and capacity. It surfaces insights, anomalies, and recommendations that help teams address overcrowding, underutilization, peak‑day friction, and hybrid work challenges—often within hours, not months.
Integrations & Data Layer
Basking integrates with physical sensors, building systems, and enterprise tools such as workplace collaboration, and access platforms. Our data layer is designed to normalize fragmented inputs into consistent, auditable datasets that scale globally.
Our Approach
Evidence Before Opinion
We believe workplace decisions should be grounded in objective data. Basking replaces anecdotal feedback and manual studies with continuous measurement and transparent analytics.
Speed to Insight
Traditional workplace and real estate analysis is slow and consultant‑driven. Our platform is built to deliver insights quickly, empowering internal teams to act in near real time.
Enterprise‑Grade Trust
We take security, privacy, and compliance seriously. Basking is built for enterprise environments, with strong data governance and controls to support global deployments.
Modular, Not Monolithic
Every organization is at a different stage. Basking is designed to grow with you – from a single office to a global portfolio, from occupancy visibility to full lease lifecycle management.
Human‑Centered Analytics
While the platform is deeply technical, the goal is simple: create workplaces that function better for people. Better space allocation, fewer friction points, and environments aligned with how employees actually work.
Who We Serve
Basking is used by corporate real estate and lease administration teams, workplace strategists, facilities leaders, and executives who need clarity across complex portfolios. Whether optimizing a single HQ or managing hundreds of sites globally, Basking provides the insights and tools to focus on strategy—not spreadsheets.
Our Philosophy
Workplace data should be easily accessible, connected, and actionable. By unifying occupancy intelligence with lease and portfolio data, Basking helps organizations maximize the value of their workplaces – today and in the future.
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Meet The Leadership Team
Dr. Eldar Gizzatov
Co-founder and CEO
Eldar is the founding CEO of Basking Automation, having worked on the venture since its inception in 2017.
Prior to starting Basking, Eldar was an Entrepreneur-in-Residence at Allianz X, where he was a founder and CEO at FairFleet – the drone services marketplace for real estate and insurance.
Before working at Allianz and FairFleet, Eldar was the international business development manager at Lendico – Rocket Internet’s online lending platform. Eldar also has more than 10 years of experience in partnership management, pricing, marketing strategy, and marketing communications, working at MobileSmith, Autodesk Inc. and Integrated Energy Systems.
Eldar earned an MBA from Duke University and a PhD in Political Science from Moscow State University.
Thomas Raz
CTO
Tomer (Thomas) Raz joined Basking as Chief Technology Officer in 2022 as a proven leader in managing engineering teams across a range of sizes and departments.
With extensive enterprise B2B experience from such market leaders as Zageno and Seerene, he brings years of experience building and scaling sophisticated cloud-based analytics solutions.
Thomas is committed to innovative, solution-oriented approach to software engineering, particularly as a way to create solutions to environmental challenges while also generating new economic opportunities.
Anjali Grover
Head of Analytics
Anjali is the Head of Data Analytics at Basking.io, a workplace occupancy analytics platform, since September 2021.
She holds master’s degrees in Computer Application and Data Science and has more than 6 years of experience solving critical business problems using data science techniques. Anjali and her team at Basking are currently helping real estate management teams from Fortune 500 companies to uncover patterns in their occupancy data using analytics and data science.
Previously, Anjali was a part of the Merchant Analytics team at American Express, India where she worked with marketing partners from the US and APAC regions to expand business opportunities between AmEx and its merchants.
Erik Langner
Global Director of Sales
Erik joined Basking in March 2024 as the Global Director of Sales, responsible for new revenue and customer growth.
Prior to Basking, he worked in the commercial real estate space with location intelligence platforms Nearmap and LightBox as well as with a number of start-ups. He is committed to helping customers use technology to identify cost and resource savings while building a vibrant, collaborative workplace experience.
Erik holds an MBA from the W.P. Carey School of Business at Arizona State University and a Bachelor’s degree in Political Science from UCLA.
Board of Directors
Dr. Eldar Gizzatov
President and CEO
Eldar is the founding CEO of Basking Automation, having worked on the venture since its inception in 2017.
Prior to starting Basking, Eldar was an Entrepreneur-in-Residence at Allianz X, where he was a founder and CEO at FairFleet – the drone services marketplace for real estate and insurance.
Before working at Allianz and FairFleet, Eldar was the international business development manager at Lendico – Rocket Internet’s online lending platform. Eldar also has more than 10 years of experience in partnership management, pricing, marketing strategy, and marketing communications, working at MobileSmith, Autodesk Inc. and Integrated Energy Systems.
Eldar earned an MBA from Duke University and a PhD in Political Science from Moscow State University.
Dr.-Ing. Olmo Mezger
Co-Founder
Olmo was the first COO of Basking Automation, responsible for the product, operations, and enhancing the customer experience. He is now the Innovation Manager at Elia Group.
Olmo started working on Basking together with Eldar while at Innogy Innovation Hub. Back then, Olmo was a technical advisor for ventures in energy and AI. He has been working in IoT, Data Science and Cleantech development since 2005, incl. early-stage startups in electric vehicles and energy management: Green & Energy (CEO / CTO).
Olmo holds a Ph.D. and a Master’s degree in Energy Engineering and Economics from Technical University Munich.
Zain Jaffer
Partner at Blue Field Capital
Zain Jaffer launched his first start-up when he was 14, and eventually went on to build a multi-national technology company that would sell to Blackstone for $780M in 2019.
Zain is currently a Partner at Blue Field Capital which was the lead investor in Basking. He started the venture capital fund at Blue Field which now has a portfolio of 20+ startups in Proptech. Blue Field also owns a multi-billion dollar commercial real estate portfolio across the US. Zain sits on the investment committee for all real estate and venture capital investments.
Beyond his work in the real estate and technology industries, Zain also established the Zain Jaffer Foundation (https://zainjafferfoundation.org) to aid disadvantaged communities and shed light on some of the biggest social problems of this age.
Zain Jaffer holds a Master’s Degree in Technology Entrepreneurship from University College London and a Bachelor’s Degree in Business Management from King’s College London.
David Mirmelli, MBA, MCR
CRE Industry Leader, Advisor, and Board Member
David Mirmelli is a seasoned Workplace & Technology Executive with extensive international experience. He has a deep understanding of the requirements within fast-paced multinational organizations and has worked across the Americas, Europe, the Middle East, Africa, and Asia-Pacific in portfolio, facilities, technology, and project management.
David has led corporate real estate for several prominent multinational companies. His experience includes:
- Head of Corporate Real Estate for Fortinet, a global cybersecurity company HQ in California.
- Head of Corporate Real Estate (India & APAC) and Global EHS (Environmental, Health & Safety) for Cognizant, an IT services and consulting firm HQ in New York/New Jersey.
- Global Head of Corporate Services at BMC Software, an IT services, consulting and enterprise software company with HQ in Texas.
- VP Corporate Real Estate for the UK, North America, and Australia at Thales Group, a global aerospace, defence, security, and transportation leader with HQ in Paris.
In addition, he has had significant roles prior with Johnson Controls as CRE Director for Europe, the Middle East, and Africa, and managed conveyancing, title, and escrow operations for Centex Real Estate Corporation in Texas.
Originally from the US, David has a Bachelor’s degree in Economics from Texas Tech University, an MBA from Universiteit Nyenrode in the Netherlands, and an MCR Master’s in Corporate Real Estate from CoreNet Global. He holds three nationalities—US, UK, and Polish—and currently resides in the UK with his wife, son, and daughter.
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