Location Analytics Opt Out
Basking Automation (basking.io) is working with corporate real estate managers and office space providers who are looking to measure space utilization, reduce building operating costs and improve workplace conditions for their employees or customers. In order to provide the occupancy analytics in a cost-effective and flexible way, Basking uses WiFi data gathered by the Access Points installed in the office locations.
Why location analytics is a good cause?
- Data-based office occupancy insights help companies to create better workplace conditions for their employees, to improve the productivity, attract and retain talent more effectively.
- Better space utilization helps fighting the global warming, by improving the overall building management efficiency. Buildings are responsible for nearly 40% percent of global energy consumption, and driving down the energy use in office buildings will be one of the crucial action items in reducing the CO2 emissions.
How does the opt-out works?
- Basking’s Location Analytics technology operates by detecting your device’s WiFi MAC address or Bluetooth address – a 12 digit string of letters and numbers assigned to your device by its manufacturers.
- You can enter your MAC address at the bottom of this page to opt out, and Basking will automatically ignore your device. Enter both your WiFi and Bluetooth MAC addresses to ensure the opt-out is effective.
- Turning off your device’s WiFi or Bluetooth will also prevent your MAC address from being detected.
- Devices running Apple iOS 8 automatically generate random WiFi MAC addresses, instead of broadcasting a consistent one (except when users have joined a particular network or certain other times). As a result, for iOS 8 users, tracking is limited in those circumstances and the WiFi opt-out is limited.
What data is collected?
- The only data that Basking collects is related to the fact that your device was present at the office.
- We don’t cross reference this data with other sources, meaning we will never be able to find out who you are and where do you go outside of the offices.
- We don’t share the raw data we collect from the Access Points with anyone. In fact, we anonymise it to ensure the highest standards and best practices of data privacy.
- In other words, this data only allows us to have a basic understanding of how many people are in the office by floor and areas (not by desk).
Still want to opt-out?
All you need to do is to enter the MAC address of your device in the box below and hit submit. We guarantee that we will ignore all observations from your device in the future, and remove all data we have in our systems for past data.
We operate by detecting your device’s WiFi MAC address or Bluetooth address – a 12 digit string of letters and numbers assigned to your device by its manufacturers.
Apple devices with iOS bigger than 8 have the ability to automatically generate random WiFi MAC addresses, instead of broadcasting a consistent one (except when users have joined a particular network or certain other times). As a result, for iOS 8 users, tracking is limited in those circumstances.
How to find my MAC address?
- Go to Settings > General > About.
- The Wi-Fi Mac Address is displayed in the field labeled “Wi-Fi Address”.
- Long press this field and then select “copy”.
- The Mac Address can now be pasted anywhere.
- Go to Menu > Settings > Wireless & Networks.
- Check the box marked Wi-Fi to ensure that wireless is turned on.
- Go to Back > About Phone or About Tablet > Hardware Information.
- The Wi-Fi Mac Address is displayed there.
- Copy the Mac Address.
- Go to System Preferences and click “Network”
- Select Wi-Fi on the left side and then click on the “Advanced…” button on the right.
- The Mac address is visible in the “Hardware” tab.
- Make sure your Wi-Fi is enabled.
- Go to Start > Settings > Connections > Wireless LAN > Advanced.
- The Mac address is displayed in the “MAC” field.