Privacy & Data Protection
Basking is working with corporate real estate managers and office space operators who are looking to measure space utilization, reduce operating costs and retain talent. Basking is solving these problems with real-time occupancy analytics software that is cost-effective, easy to use, and focused on fast multi-site deployments.
At Basking, data privacy is of the utmost importance. Being a German company with headquarters in Berlin, we are fully GDPR native and go to great lengths in order to ensure data protection for our global customers.
We Collect What We Need, Not More
Once we connect to WiFi, Basking works with the IT team to securely receive data from additional sources and systems within your premises, to further deepen the occupancy and utilization insights. Team allocation for example allows users to track occupancy by team or department to better plan the workplace.
An automated script matches and stitches the data together, and anonymizes it behind your firewall, before sending it securely to Basking. This gives the customer full control over what is being shared and how. You hold the key.
Alternatively, Basking can help you set up your own instance in your own cloud or private clouds, where you can stream the data as needed quickly and securely. Once we had over the instance to you, you will set up your own passwords and so Basking will never be able to access the instance.
No Specific Occupant Data
Basking is purposefully not collecting any data that would allow us to determine the identity of a single person. that means that we never know the location or behavior of any specific individuals. Basking aggregates reporting at the team level at a minimum, providing a high-level view of occupants within a space belonging to one team.
No Personal Data
In order to ensure your employees’ privacy, Basking does not collect, store or process personal data. Basking irreversibly anonymizes any relevant data collected from the devices connected to your network. Once the data is arriving at the Basking server, we anonymize it on the fly: Basking hashes, salts, and truncates the MAC address so that it’s not identifiable. The server then stores only that hashed, salted, and truncated version of the MAC address.
As a result, Basking will not be able to trace the MAC address information to the real identity of a single person. Additional protection steps are taken when using several WiFi equipment vendors, e.g. Cisco Meraki, where the MAC address is hashed before it reaches the Basking backend, further strengthening the privacy aspect.